eonEXTRACT Show sponsors exactly what they got. Track every second a sponsor appears, on athletes, courses, arenas and broadcasts, live or recorded, and turn it into measurable value for every partner.
"How much airtime did our logo get?" Most answers are still estimates.
Sponsorship value depends on exposure, but most rights holders still measure it by sampling, manual counts or industry averages. Partnerships are valued on approximate numbers, and sponsors can't see exactly what each placement delivered.
Every placement a sponsor pays for
Every second, every placement
Screen time: total seconds on screen, per broadcast and per placement.
Appearances: how many times each logo was seen.
Prominence: how large and how clearly it appeared.
Context: what was happening on screen at the time.
Social exposure: the same logos, counted in clips shared online.
From broadcast to sponsor report
Connect
A live feed or a recorded broadcast.
Detect
Logos are recognized automatically, with no training datasets needed.
Measure
Screen time, prominence and placement, in real time.
Report
Event, sponsor and social reports, ready to share.
Proof every sponsor can see
Exposure by level: player apparel, arena boards, overlays and ad breaks.
Screen time by placement, down to chest, helmet or sleeve.
Expected vs. actual value for every sponsor and every event.
Export and share reports in seconds.
Everyone in the sponsorship deal
Teams, leagues and federations
Show partners the value of every placement, with precise numbers instead of estimates.
Broadcasters
Sell and report sponsorship packages with confidence.
Sponsors and agencies
See exactly what every placement delivered.
“A downhill course in alpine skiing is three miles long, there's a million different places you could put sponsor logos. If we put a partner logo, a Comcast or Xfinity logo on a particular section of this course, how much footage or coverage will that get?” Troy Taylor, High Performance Director, U.S. Ski & Snowboard
eonEXTRACT answers that question for every section of the course, every athlete and every broadcast.
Read the U.S. Ski & Snowboard case study →Let's Connect
Send us an event, and we’ll show you the exposure behind every placement.