In “The AI Roadmap for Local Broadcasters: Six Takeaways for Strategic Transformation,” published in TVNewsCheck, the Local Media Association shares lessons from its Broadcast Transformation AI Lab. Supported by the Google News Initiative, the lab brought together local broadcast companies from large groups to independent stations.
One takeaway focuses on the value hidden in broadcasters’ archives. The article highlights how WRAL, working with Eon Media, uses AI to turn its archival video into new content and is “generating incremental revenue from licensing its archives.”
It’s the idea behind eonARCHIVES AI: decades of footage, made searchable by who’s in it, what was said and when, so newsrooms can reuse it and buyers can license it.