About
In a landscape where sports and entertainment thrive on sponsorships, Eon Media’s groundbreaking product, Eon Extract, emerged as a game-changer in the elusive realm of broadcast sponsorship ROI reporting. This case study delves into how Eon Extract provided real-time brand recognition data to US Ski & Snowboard during the preliminary rounds of the Beijing Olympics, ushering in a new era of transparency and precision.
Challenges In Sponsorship ROI Reporting
- The sports and entertainment media industry relies heavily on sponsorship.
- Obtaining precise ROI statistics from broadcast placements has been historically intricate.
- Social media campaigns offer actionable data, and live broadcast placements present a challenge in demonstrating returns to sponsors
Eon Media's Collaboration with US Ski & Snowboard
Eon Media recognized this challenge and collaborated with US Ski & Snowboard to trial Eon Extract, leveraging advanced AI metadata extraction to resolve the measurement problem associated with live broadcast data.
Project Scope
Eon Extract’s mission during the trial was to capture various layers of brand exposure data from live broadcast streams and video-on-demand content during the preliminary rounds. This included insights at the arena, player and gear level, overlays, commercial breaks, and targeted fan engagement appearances.
Calculating 'Brand Exposure ROI'
Eon Extract utilized its brand recognition AI, incorporating automated computer vision capable of detecting major events, facial recognition, audio language, and emotions from a live feed. The reporting showcased the number of times a brand logo appeared during a live broadcast, its clarity, and whether it was displayed with a clear or partial view.
Integration and Potential for Detailed ROI Reports
Eon Extract seamlessly integrated with existing systems, eliminating the need for pre-existing datasets. The data extracted offered potential for detailed ROI reports for sponsors, athlete brand exposure ROI reporting, and dynamic sponsorship pricing.
Results and Enhanced Transparency
- Real-time brand recognition data
- ‘Actual value’ of brand exposure time vs. ‘Expected value’
- Enabled US Ski & Snowboard to compile broadcast media and sponsorship reports with enriched ROI data
- Facilitate additional brand positioning opportunities.
Value Perception from US Ski & Snowboard
Troy Taylor, High-Performance Director at US Ski & Snowboard, emphasized the value of enhanced brand recognition data. He illustrated the complexity of placing sponsor logos on a three-mile alpine skiing course, highlighting the importance of understanding the potential coverage each placement would receive
Conclusion
Eon Extract, driven by Eon Media’s cutting-edge metadata extraction technology, has redefined sponsorship ROI reporting. By providing real-time brand recognition data and transparent ROI reporting, Eon Extract is at the forefront of delivering actionable insights to broadcast organizations, sports teams, and athletes, setting a new standard for precision in the dynamic world of sports and entertainment media.
Testimonial
“A downhill course in alpine skiing is three miles long, there’s a million different places you could put sponsor logos,” explains Troy Taylor, High-Performance Director, US Ski & Snowboard. “If we put a partner logo, a Comcast or Xfinity logo on a particular section of this course, how much footage or coverage will that get?”
Eon Extract comes with fully automated AI computer vision without a requirement for existing datasets, and without any third-party dependency.
With real-time detection in live feed and easy systems integration, you can start generating extra insights from your video content today.