The challenge
Cumulus had limited metadata across its audio content.
That made it difficult to understand what was being broadcast by each station, find specific clips, and reuse existing shows for social and other digital channels.
Social teams also had limited ways to identify strong moments from shows and turn them into localized posts quickly.
What EON did
The system helps Cumulus:
- extract 11+ metadata attributes from audio,
- identify recurring talent by voice,
- find specific clips and social moments,
- generate localized social posts,
- remove ads and music from selected clips,
- measure social-post performance,
- reuse existing content based on social activity,
- and keep human review in the publishing process.
Brand-safety checks are also used to flag sensitive content before publishing.
The results
10× social media engagement
Cumulus increased engagement by publishing more relevant broadcast moments to social channels.
More visibility into broadcast content
Teams can see what is being discussed across stations instead of relying on manual review.
More reuse of existing shows
Previously aired content can be searched, found and repurposed.
New sponsorship opportunities
Increased social activity and posting frequency have created additional sponsorship opportunities.
Key Metrics
11+
metadata attributes extracted from audio
10×
social media engagement
Seconds
to find specific clips
Multi-station
content processing
Conclusion
eonAUDIO helps Cumulus make broadcast content easier to understand, search, reuse and publish across digital channels.
In their words
“We are excited to join forces with Eon Media to create innovative solutions that will provide Cumulus Media with access to new market opportunities and untapped monetization paths. Importantly, this partnership will significantly enhance our ability to drive greater discoverability. By expanding touchpoints and engagement opportunities, we ensure our listeners and audiences can connect with our content more easily and more often than ever.”